¡Hola! Welcome.

I am creating this space as a home. A home that brings together my work as a culture creator. Born and raised in Chicago, I am dedicated to championing inclusive business practices and creating spaces for first-generation professionals to thrive. By day, I am the “Big Sister of Marketing” to my clients who have entrusted me to help build their brand equity with proven results. I have 20 years of experience in communication planning, organizational strategy, and leading inclusive marketing efforts. You can often find me advising clients at HausCo with an A+ team.

In 2018-2022, I launched the Chicago chapter of a women’s professional group called the Latinista by developing financial literacy and self-care workshops. I am a mentor to first-generation college students by providing practical advice and well-being techniques

I believe art is an alchemy to heal hardships and beverages have the power to bring us together to find a common ground. Vida Mia was founded in 2018 as an experiential and consulting company. At Vida Mia, we create positive spaces that celebrate community and traditions. This cultural connection is brought to life by designing guided experiences anchored in beverages that connect you back to memories of home. All five senses are evoked in our events.

 My favorite partnerships are when these worlds collide.

When I am not on the grind, you can find me reading a non-fiction book or walking Canela, my Goldendoodle.