Executive Advisor
Argelia
Martinez
Fractional CMO Services
Chicago, Illinois
Your competitors are growing faster. Not because they work harder than you. They stopped doing marketing themselves. I step in as your Chief Marketing Officer, part-time cost and full executive presence, so you can stop running your business and start leading it.
Areas of Expertise
BRAND STRATEGY
Your brand is either building trust or bleeding revenue. I sharpen what you stand for, who you are speaking to, and how you show up across every channel, every market, and every audience so the right people find you and stay.
COMMUNICATIONS
When your message is unclear internally, it becomes inconsistent externally. I work directly with your leadership team to align what you say, where you say it, and how it lands so your people and your customers hear the same story.
INTEGRATED MARKETING
Awareness without conversion is just noise. I build campaigns that move people from first touchpoint to signed contract across paid, earned, and owned channels, anchored to your revenue goals and not vanity metrics.
TEAM ENABLEMENT
Marketing that depends on you to function is not a system, it is a bottleneck. I build the infrastructure, the training, and the AI-integrated workflows your team needs to execute without you in the room.
About Me
I have spent 20 years building marketing programs that move organizations forward. At Starcom, I managed media strategy for nationally recognized brands. At Kellogg’s Company (now Kellanova), I led Cheez-It's college football campaigns with ESPN. As Managing Director of an LGBTQ marketing firm, I helped grow the team from four people to twenty and built the account infrastructure that made it run it’s first paid media advertising department. As Chief Communications Officer for Justice for Migrant Women, I built the first in-house communications division from the ground up.
What I learned across every one of those seats is that growth stalls when marketing lives in the CEO's head instead of inside a real system. My job is to get it out of your head, into a structure your team can run, and tied directly to the revenue goals that matter.
I launched this practice in 2025 because fractional leadership is exactly what most growing organizations actually need, and very few people can do it at this level. My quantitative proof points include driving:
$1M+ in new revenue generated across client engagements by launching a paid media department
40% ROAI delivered for Kellanova’s portfolio of brands
20+ years leading marketing and communications at scale
My belief in marketing as a force for good runs deep. I have led award-winning campaigns for organizations like Allstate, Procter & Gamble, Justice for Migrant Women, Raizado Festival, My CHI. My Future., Heartland Forward, and GLAAD.
Unique Value Proposition
I have sat on every side of the table. I bring the strategic rigor of a Fortune 500 marketer, the agility of an agency leader, and the mission-driven perspective of a nonprofit executive to turn siloed strategies into clear narratives that inspire action. The breadth of my experience is not a resume detail. It is how I diagnose problems others miss.
Most marketing hires optimize one lane. I see the whole road: where your brand positioning is siloed from your sales messaging, where your team is executing tactics without a strategy to tie them to, where your marketing spend is working and where it is quietly burning. All of it without the full-time overhead.
PORTFOLIO |
Dulce Canela Bakery
unmuddled
elvallartazo
Justice for Migrant Women (J4MW), Raizado Festival
Choose Chicago
Cheez - It
20 years of Integrated Marketing Communications
Ready to Begin?
Let’s start the conversation and see if this partnership feels right for you.
argelia.martinez81@gmail.com
Argelia
Martinez.
Executive Advisor
My deeper inner why (DIW) is to create a world where underrepresented voices are centered and have the ability to advance their line of business with influence through marketing communications.
