What does the word Latinx mean to you? What is the right way to reference and mobilize us, the largest ethnic or racial minority (59 million and growing) in the United States? Join us as we chat about the rich and nuanced ways that our Latinx community is influencing every aspect of culture — and our marketing business. We will bring together Chicago professionals that have over 12+ years of experience in marketing communications and tech to share their lived experiences and how Latinx culture has shaped our industry.
Host
Argelia Martinez, Managing Director at Hauswirth/Co
Fireside Chat Guests
Alex Barillas, Digital Manager at Univision
Johanna Lara, Multicultural Business Consultant at Google
Leo Londoño, Senior Business Brand Partner at Reddit
Melissa Santana Green, Sales Director at Numerator
David Salinas, Central Region Sales at Ninth Decimal
Our Mission: Create a space where we can provide a better understanding about the Latinx experience by having authentic conversations about the impact it has to our marketing business.
Supported by Google HOLA: HOLA is a community of Googlers who pursue their passions with an intention of making an impact on the Latinx community. A community of Googlers who see the power of technology and who want to increase the connection between Google and historically under-served communities.
Who Should Attend: Allies and fellow Chicago marketers in digital (client, agency, partners)
Agenda
6:00 p.m. - 6:15 p.m. Mingle + Snacks + Beverages
6:30 p.m. Welcome Message
6:45 pm. Fireside Chat Starts
7:30 p.m. Q & A
8:00 p.m. Event ends